Are you struggling to find the perfect landing page builder to boost your digital marketing campaigns? Look no further! In this comprehensive guide, you’ll discover the top 16 best landing page tools of 2023, both free and paid, that cater to a variety of needs and skill levels. Get ready to skyrocket your conversions and enhance user experience with the perfect landing page builder for your business.
Short Summary
Landing pages are essential for successful digital marketing campaigns.
This overview provides a comprehensive look at the top 16 landing page tools, including features and pricing structures to help businesses determine which tool is best suited for their needs.
Each of these tools offers unique features that make them ideal solutions for different types of businesses and budgets.
Table of Contents
The Importance of Landing Pages
Why are landing pages so crucial to your digital marketing efforts? To put it simply, a well-designed landing page can be the difference between a successful lead generation campaign and one that falls flat. These single-page websites are tailored to achieve specific goals, such as promoting a product or encouraging newsletter sign-ups. With the right landing page builder, you can build landing pages that prioritize lead generation, conversions, and overall user experience. Landing page creators enable you to create unlimited landing pages, ensuring your digital marketing efforts are always on point.
But what makes a great landing page? Here are some key features to look for in a landing page builder:
Drag-and-drop functionality, allows even those with no coding experience to create stunning, high-converting landing pages.
A/B testing, enables you to launch multiple versions of the same page to identify which design yields the highest response rate from your audience.
Seamless integration with other marketing tools, such as email marketing platforms and Google Analytics, to help you track performance and further optimize your campaigns.
One of the biggest advantages of using dedicated landing page builders is the vast selection of templates they offer, allowing you to avoid starting from scratch. The best landing page builders also provide a variety of industry-specific templates that cater to different customer segments, ensuring that your landing page is as relevant as possible to your target audience. Moreover, using a really solid landing page builder tool allows you to create responsive designs that look great on both desktop and mobile devices, further enhancing user experience.
In summary, landing pages play a vital role in maximizing the performance of your digital marketing campaigns, and using a high-quality landing page builder can help you achieve your marketing goals with ease. Now that you understand the importance of landing pages, let’s dive into the top 16 best landing page builders for 2023.
Top 16 Best Landing Page Tools Overview
With so many options available, how do you choose the best landing page builder for your specific needs? To help you make an informed decision, we’ve compiled a comprehensive overview of the top 16 landing page tools, highlighting their key features, pricing, and target audience. These landing page builders offer an impressive array of features, including optimization for conversion, A/B testing options, drag-and-drop builders, responsive design, ease of use, flexibility, and pre-made templates. Some even offer unique features, such as app-like swipeable mobile landing pages or built-in collaboration tools for teams working together on marketing campaigns.
In terms of pricing, most of these landing page builders offer generous free trials or free plans, allowing you to test out their features before committing to a paid plan. Many also provide tiered pricing structures, catering to different budgets and business needs. Whether you’re a freelancer, an online marketer, or a marketing agency, there’s a landing page builder on this list that’s perfect for you.
So without further ado, let’s explore the top 16 landing page tools for 2023 in more detail, starting with Unbounce – the best option for conversion rate optimization.
Unbounce: Best for Conversion Rate Optimization
If optimizing conversion rates is your top priority, look no further than Unbounce. Boasting over 150,000 customers, this powerful landing page builder offers an array of features designed to help you maximize your marketing efforts. Unbounce’s AI-powered Smart Builder and Classic drag-and-drop builder make it easy to create and customize landing pages to suit your specific goals.
A standout feature of Unbounce is its A/B testing and targeting tools. These allow you to:
Create multiple versions of your landing page
Test different elements such as copy, images, and forms
See which combination yields the highest conversion rates
This data-driven approach to landing page design ensures that your campaigns are optimized for maximum results.
Unbounce also offers a vast selection of landing page templates catering to a variety of industries and use cases. These templates not only provide a solid starting point for your landing page design but also incorporate features such as parallax scrolling and header text replacement to align page titles with search intent. With Unbounce’s intuitive drag-and-drop editor, you can easily customize these templates to create the perfect landing page for your campaign.
As for pricing, Unbounce offers a 14-day free trial, with paid plans starting at $99/month. Considering its powerful conversion optimization features and user-friendly interface, Unbounce is an excellent choice for businesses looking to maximize the performance of their landing pages and drive more leads.
Leadpages: Best for Selling Products on Landing Pages
If your primary goal is to sell products through your landing pages, Leadpages should be at the top of your list. This versatile landing page builder specializes in product sales, offering a wide range of templates and an easy-to-use drag-and-drop editor to help you create high-converting landing pages for your business. One of the key features of Leadpages is its built-in conversion guidance. This innovative tool provides predictions about your page’s performance before you even publish it, helping you optimize your landing page design for maximum results. Additionally, Leadpages offers a variety of page types, including sales pages, contest pages, and coming soon pages with countdowns, ensuring that you have the perfect template for every campaign.
Leadpages offers the following features:
Seamless integration with Zapier, allowing you to automatically respond to form submissions and add contacts to your email marketing platform
Unlimited landing pages
Lead collection features
These features make Leadpages an excellent choice for businesses looking to sell products through their landing pages.
With a 14-day free trial and paid plans starting at $49/month, Leadpages offers an affordable and powerful solution for businesses looking to sell products on their landing pages.
Instapage: Best for Collaboration
For teams working together on marketing campaigns, Instagram is an ideal choice. This feature-rich landing page builder offers built-in collaboration tools, making it easy for your team to work together on creating high-converting landing pages. With more than 500 landing page templates/layouts to choose from, Instapage ensures that you can find the perfect design for your campaign.
In addition to its collaboration tools, Instapage also provides a user-friendly drag-and-drop editor that makes it easy to customize your landing page design. Its responsive editor ensures that your landing pages look great on both desktop and mobile devices, helping you create a seamless user experience for your visitors.
A/B testing is another key feature of Instapage, allowing you to create and test multiple versions of your landing pages and determine which design yields the highest conversion rates. With these powerful testing and optimization tools, Instapage helps you maximize the performance of your marketing campaigns.
Instapage offers a 14-day free trial for up to 2,500 unique visitors, after which paid pricing starts at $299/month. With its robust feature set and built-in collaboration tools, Instapage is perfect for teams looking to work together on creating high-converting landing pages.
Wix: Best for Beginners
If you’re new to landing page creation, Wix is an excellent choice. This user-friendly landing page builder offers customizable templates and analytics tools, making it easy for beginners to create stunning landing pages without any prior experience. With its drag-and-drop editor, Wix allows you to create and customize your own landing page design with ease.
Wix also offers a wide variety of landing page templates catering to different industries and use cases. Whether you’re looking to create a product page, a lead generation page, or a visitor feedback form, Wix has a template to suit your needs. Plus, its built-in analytics tools help you track the performance of your landing pages and optimize your campaigns for success.
In terms of pricing, Wix offers:
A free plan for creating landing pages, albeit with limited customization and functionality
Premium plans with a wide range of pricing
The basic plan starts at around $6/month
The highest tier plan is priced at $31/month
This affordable pricing structure makes it affordable. It is an attractive option for beginners and small businesses alike.
With its user-friendly interface, customizable templates, and powerful analytics tools, Wix is a great choice for beginners looking to create effective landing pages without breaking the bank.
ClickFunnels: Best for Driving Leads
For businesses focused on driving leads and increasing conversions, ClickFunnels is the ideal solution. This all-in-one funnel software offers:
Pre-made landing page funnels
Sales-oriented features
User-friendly landing page editor
Opt-in pages and lead-generation forms
A/B testing tools
With ClickFunnels, you can easily create high-converting landing pages that drive leads and boost sales. Its built-in A/B testing tools enable you to test different landing page designs and elements, ensuring that you’re always optimizing for the best possible results.
Integration with popular email marketing platforms makes it easy to manage your leads and automate your marketing campaigns, further enhancing the effectiveness of your ClickFunnels landing pages. With its comprehensive feature set and sales-oriented focus, ClickFunnels is perfect for businesses looking to drive leads and increase conversions.
ClickFunnels offers a 14-day free trial, allowing you to test out its features before committing to a paid plan. With pricing starting at $89/month for the Automate plan and $109/month for the Agency plan, ClickFunnels provides a powerful solution for businesses looking to drive leads through their landing pages.
MailerLite: Best for Selling Digital Products
If you’re looking to sell digital products and engage visitors with features like countdown timers and A/B testing, MailerLite is the perfect solution. As an email marketing tool with a free landing page builder, MailerLite offers a comprehensive solution for businesses looking to sell digital products and grow their email list. MailerLite’s landing page builder provides drag-and-drop functionality, mobile responsiveness, and a user-friendly interface, making it easy to create stunning landing pages that showcase your digital products. Plus, its built-in A/B testing capabilities allow you to optimize your landing page design for maximum conversions.
Integration with popular email marketing platforms and CRM tools ensures that you can manage your leads and automate your marketing campaigns with ease. With its powerful features and affordable pricing, MailerLite is an excellent choice for businesses looking to sell digital products and grow their email list.
MailerLite offers a free plan that includes up to 10 landing pages, as well as a paid plan starting at $10/month for unlimited websites, multiple landing pages, and forms. With its comprehensive feature set and affordable pricing, MailerLite is the perfect solution for businesses looking to sell digital products and grow their email list.
HubSpot Marketing Hub: Best All-in-One Platform with Landing Pages
If you’re looking for an all-in-one inbound marketing tool that includes a powerful landing page builder, look no further than HubSpot Marketing Hub. With its responsive editor, beautiful mobile responsive landing pages, page templates, and A/B testing capabilities, HubSpot Marketing Hub provides a comprehensive solution for businesses looking to optimize their marketing efforts.
In addition to its landing page builder, HubSpot Marketing Hub offers a wide range of marketing tools and features, such as email marketing, CRM, and analytics, making it easy to manage and optimize your entire marketing funnel from a single platform. Its built-in analytics tools allow you to track the performance of your landing pages and optimize your campaigns for maximum results.
HubSpot’s user-friendly interface and customizable templates make it easy to create high-converting landing pages that cater to your target audience. Plus, its A/B testing tools enable you to test different landing page designs and elements, ensuring that you’re always optimizing for the best possible results.
HubSpot Marketing. Hub offers the following plans:
Free plan with limited features
Starter plan starting at $50/month
Professional plan starting at $800/month
Enterprise plan starting at $3,200/month
With its comprehensive feature set and powerful landing page builder, HubSpot Marketing Hub is an excellent choice for businesses looking for an all-in-one marketing solution.
ConvertKit: Best for Creators
If you’re a creator looking for a landing page builder designed specifically for your needs, look no further than ConvertKit. This platform is perfect for:
Authors
Bloggers
YouTubers
Musicians
Other creators looking to monetize their work or build an email list
ConvertKit offers a variety of templates for different content types, such as webinars, courses, and digital products, making it easy to create landing pages that showcase your work and engage your audience.
Plus, its user-friendly interface and customizable templates make it easy to create high-converting landing pages, even if you have no prior design experience. With a free plan that includes up to 300 contacts and a paid Creator plan starting at $15/month, ConvertKit offers an affordable and powerful solution for creators looking to build an email list and monetize their work.
Landingi: Best for Quick Landing Page Creation
If you need to create landing pages quickly and efficiently, Landingi is the perfect solution. This easy-to-use landing page builder offers over 300 customizable templates, integration options, and quick page creation capabilities, making it ideal for businesses looking to create high-converting landing pages in a short amount of time.
Landingi’s features include:
Drag-and-drop editor for easy customization of custom landing page design
Quick creation of the perfect page for your campaign in just a few minutes
Built-in integrations with popular marketing tools and email platforms
Easy lead management and automation of marketing campaigns
With plans starting from $35/month and unlimited conversions, Landingi offers an affordable and powerful solution for businesses looking to create high-converting landing pages quickly and efficiently.
Carrd: Best for Creating Free Landing Pages
For businesses on a tight budget, Carrd offers a free website and landing page builder with a straightforward editor, making it easy to create simple and effective landing pages without any cost. Carrd’s intuitive editor allows you to add blocks for text, videos, images, forms, and more, ensuring that your landing page design is both visually appealing and functional.
Carrd offers a free plan with core features. You can build up to three websites or landing pages and include up to 50 elements per site. For those looking to upgrade, premium plans start at just $9/year, providing access to additional templates and features.
With its user-friendly interface and affordable pricing, Carrd is an excellent choice for businesses looking to create simple and effective landing pages without breaking the bank.
Swipe Pages: Best for Mobile-First Landing Pages
In today’s increasingly mobile world, it’s essential to create responsive landing pages, that are optimized for mobile devices. Swipe Pages offers the following features that make it perfect for engaging visitors on mobile devices:
Mobile-first landing page builder
App-like swipeable Mobile Slides
A/B testing
Integration with Zapier
Swipe Pages allows you to:
Create mobile-optimized landing pages that provide a more user-friendly experience when accessing your page on a mobile device
Use built-in A/B testing tools to optimize your mobile landing page design for the best possible results
Maximize the performance of your marketing campaigns
With plans starting at $29/month, Swipe Pages offers an affordable and powerful solution for businesses looking to create mobile-first landing pages that engage and convert visitors on mobile devices.
Elementor: Best Landing Page Builder Plugin for WordPress
If you’re using WordPress to power your website, Elementor is the perfect landing page builder for you. This popular WordPress plugin offers:
Over 300 templates
100 widgets
A fast UI
Integration with analytics tools
These features help you create high-converting custom landing pages with ease.
Elementor’s features include:
User-friendly interface
Customizable templates
Landing pages that cater to your target audience
Built-in analytics tools to track page performance
Optimization of campaigns for maximum results
With both a free and a paid version offering additional features, Elementor is an excellent choice for businesses looking for a powerful landing page builder plugin for their WordPress site.
Moosend: Best Affordable Landing Page Builder
For businesses on a budget, Moosend offers an affordable all-in-one email marketing and automation platform with a drag-and-drop landing page builder, mobile responsiveness, and beautiful templates. This powerful platform enables you to create high-converting landing pages while also managing your email marketing campaigns and automations.
Moosend’s user-friendly landing page builder offers the following features:
Drag-and-drop functionality
Customizable templates
Built-in A/B testing capabilities
Integration with popular email marketing platforms and CRM tools
With these features, you can create stunning landing pages, optimize your design for maximum conversions, easily manage your leads and automate your marketing campaigns.
With its powerful features and affordable pricing, Moosend is an excellent choice for businesses looking for a budget-friendly landing page builder tool. Moosend offers a free plan that includes up to 10 landing pages, as well as a paid plan starting at $10/month for unlimited websites, landing pages, and forms.
With its comprehensive feature set and affordable pricing, Moosend is the perfect solution for businesses looking for a budget-friendly landing page builder.
Duda: Best for Digital Marketing Agencies
Designed specifically for marketing agencies, Duda is a no-code website and landing page builder tool that offers industry-specific landing page templates, drag-and-drop tools, and pixel-perfect designs. This powerful platform enables you to create high-converting landing pages tailored to your client’s specific needs and industries.
Duda’s features include:
User-friendly interface
Customizable templates
Landing pages that cater to your client’s target audiences
Built-in analytics tools
Ability to track the performance of your pages
Optimization of campaigns for maximum results
With a 14-day free trial and paid plans starting at $59/month, Duda offers a comprehensive and powerful solution for digital marketing agencies looking to create high-converting landing pages for their clients.
Summary
In conclusion, there is a wide range of landing page builders available to suit different needs and budgets. Whether you’re a beginner looking to create simple landing pages, a creator looking to monetize your work, or a digital marketing agency seeking a powerful solution for your clients, there’s a landing page builder on this list to help you achieve your goals. Explore these top 16 best landing page builders for 2023 and unlock the full potential of your digital marketing campaigns.
Frequently Asked Questions
What is the best tool to build a landing page?
To build a landing page, some of the best tools include Moosend, Unbounce, Leadpages, Instapage, Carrd, HubSpot Marketing Hub, ActiveCampaign for Marketing, Wix, Mailchimp All-in-One Marketing Platform, Duda, Webflow, SproutLoud, and MailerLite.
What is the AI tool to build landing pages?
Leadpages and Unbounce are AI-powered tools that allow users to create high-converting, beautiful landing pages in a few moments.
Plai is another great option for quickly creating effective landing pages with AI.
What is the best way to optimize a landing page?
To optimize a landing page, craft a benefit-focused headline, choose an image that illustrates the offer, use contrasting colors to draw attention, make your call-to-action buttons clear and simple, keep the important elements above the fold, add contact information, and use scarcity techniques.
Additionally, get to know your audience, identify potential problems, optimize for search engines, and keep testing and optimizing the user experience.
How much does it cost for someone to build a landing page?
Hiring a freelancer or digital agency to build a landing page can cost anywhere from $500 to $3,000, depending on the complexity of the project and the type of service provider you use. Freelance services typically range from $15 – $100 an hour, while agency pricing can go from $1,400 to $3,200.
What is the main purpose of a landing page?
The main purpose of a landing page is to generate leads, drive conversions and optimize user experience in digital marketing campaigns.